Imagine sitting, quietly, in one of your boss's meetings -- while
he’s SHOUTING to the top of his lungs... how the company’s losing money.
And how SOMETHING'S got to be done about it!
Then up jumps the marketing guy -- waving his banner like Superman -- to
save the day... with his BRILLIANT IDEA!
If you're an engineer, like me, you've wanted to wrap your hands
around his neck and squeeze very hard. RIGHT?
But all emotions aside… isn't the marketing department the driver of your company's revenue?
Isn't it marketing who listens to the
customer... their needs, wants, desires, and even their complaints?
Quite frankly, isn't it the JOB of marketing to create products to fills
those gaps?
Lots of thought, sweat, and head banging goes into building a concept or device. So if marketing's responsible for the - market analysis, the product’s positioning, and
defining the targeted buyer…
Making one simple change...
in how you think about your
company… can multiply your profits in record time!
Placing the sales and marketing department FIRST means your
customers are #1.
Think about it… who has the latest statistics on the
fears,
frustrations, desires, and complaints of prospects and customers? The sales and
marketing department. YES?
Doesn’t sales and marketing spearhead…
- Development of new products and the production
of existing ones…
- Scripting of the sales force or telephone
customer service reps…
- Creation of sales promotions and the layout of
catalogs…
- Shipment of products and the delivery of
services…
- Management of the customer service department?
If they don’t, shouldn’t they?
After all don’t they direct every
other activity - beginning with contacting a prospect or customer… to culminating
the cha-ching of the cash register?
Just ask yourself… who’s bringing
in the MONEY to your company? Sales and
marketing! YES?
When the CEO or business owner LEADS with the marketing team, he
or she occupies two positions:
A. Leading the charge to…
- Setting goals…
- Monitoring key costs and response rates…
- Breaking up bottle-necks
- Providing quick approvals needed to kick winning
sales campaigns into overdrive
B. Taking up the rear…
- Continuously driving everyone down the line... to
make supporting sales and marketing efforts... their #1 priority.
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