Frequently asked questions pop up when hiring a professional to help with your business needs. Are they the right fit? Do they have a grasp of your industry? Are they capable of getting up-to-speed quickly? Are they easy and pleasant to work with? Are they honest and ethical? And do they possess good communications skills.
These are qualities Cherryl takes very seriously. So she's identified nine commonly asked questions - to help you get to know her a little better. Like...
Her Engineering background enables her to speak to both non-technical and technical people in a way they can appreciate.
When working in a highly technical field or a field that is very involved - like aerospace and aviation, your projects typically require a more formalized – technical – style and feel.
You'll want someone who understands technically-specific knowledge and terminology.
She's interacted with many disciplines. People working in …
Someone with good people skills gives you an advantage to reach out and talk easily with your customers, executives, engineers, as well as new potential customers about your products and services in a way they understand.
Having good knowledgeable working relationships with others goes a long way to achieving desired results.
Some of Cherryl's strengths include…
As a creative thinker and problem solver, she enjoys working with others.... both… in team environments or working independently.
Her company, Target Marketing Strategies, markets their services to companies in the aerospace and aviation industry. Offering both online and offline solutions in…
Yes she can. Even though Cherryl doesn't have a college degree in graphic design, she's taken courses through AWAI and elsewhere in that field.
Other clients have asked her to do the design layout, also, in promotions she's written for them. She did, and they were very pleased with the results. So if you want to know more about that, talk to her about it.
Rather than charging by the hour, Cherryl prefers to quote a flat-fee for the projects she work on, and here's why...
There are lots of variables to consider when pricing projects for prospective clients.
Project fees are based on several factors like…
For her own purposes, she'll guesstimate how much time - she thinks – the project will take to complete.
Then she'll submit a proposal with a cost estimate. This lets her prospective clients know what to expect and eliminates surprises.
When working on a project, Cherryl digs deeper into the product or service – as well as further understanding your audience. She examines your competitive position to that of your competition. During that time, she is always looking for hidden gems that will make the copy stronger and more effective.
That's part of the value Cherryl brings to her clients, which is why she doesn’t like billing by the hour.
She’d rather agree to a flat-fee, and then take her time doing whatever’s required to get the copy just right. Then she'll do her very best to get it to you on time.
Cherryl takes pride in conducting herself in a professional manner; as well as someone who is pleasant and easy to work with.
Yes, she DOES guarantee your satisfaction with the copy she writes for your project.
However… she DOES NOT guarantee any particular results from that copy. And here's why…
First and foremost… The Direct Marketing Association’s Code of Ethics prohibits her from doing that.
But also, there are many factors involved in marketing that are out of her control. Such as the…
Therefore, while Cherryl does guarantee your satisfaction with the copy, she does not promise – and cannot guarantee — specific results. That would that be dishonest… and unethical.
But she gets a HUGE rush when a client calls her with big results from a campaign that she helped create!
Your agreed-upon fee arrangement made during negotiation, include revisions, at NO ADDITIONAL CHARGE.
The only conditions Cherryl requires are… they are requested within 30 days of receipt of the copy and that they do not involve a change in direction, scope or format.
And she also asks that you take the time to help her identify where the copy is missing the mark and clarify why it's not right.
Your satisfaction is most important! She wants you to be pleased and enthusiastic about her work when you receive it.
Here's how she works through that process…
Beyond regulatory and other legal issues …
Her drive and desire comes from helping you reach the needs and goals of your company. And she takes that responsibility very seriously.
If you're interested in hiring Cherryl, then please contact her by filling out the contact form.
Once she receives that contact form, she'll set up a time when you both can talk over the phone about your project, your needs, and your goals.
During our phone call - which should take between a half hour to an hour or so - Cherryl will tailor her questions towards understanding your needs, and goals. Your call will include getting clarification about what you want your project to achieve. Such as…
Taking time to learn as much as she can about your project will go a long way to help Cherryl understand what you're looking for and to clearly define the scope of the project.
It will, also, determine whether the both of you can do business together.
Once that's done, your next step will be to reach an agreement regarding the details of the project
Then Cherryl will draw up a proposal outlining the scope of the work to be done, as she understands it per your conversation, along with her proposed fees for that project.
Yes, she does. Having everything written down and agreed upon a head of time, ensures there are no misunderstandings about the project… thereby eliminating potential problems. The contract will include the…
Yes, our company require a 50% deposit up front, and then you'll receive an invoice for the balance upon completion of the project (payable upon receipt).
Our company accepts checks made payable to “Target Marketing Strategies.” Once the company has received your deposit of 50%, Cherryl can begin the work per your proposed agreement.
If you have questions about that... please be sure to bring it up during our initial phone call.